Become an active citizen through your wardrobe. ~Livia Firth
Transparency is the first step to transform the fashion industry. And it starts with one simple question: #whomademyclothes?
When you shop, ask (yourself and those at the store) “who made my clothes?” (not which brand….but, who? literally!). Think about the thread from the garment, to the machinist who sewed it, all the way back to the farmer who grew the cotton. They all matter.
On April 24, 2013, 1,133 people were killed and over 2,500 were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. And yet, social and environmental catastrophes in our fashion supply chains continue.
The globally-active organization, Fashion Revolution says enough is enough. With every dollar you spend, you are voting for more of your purchase – from food to fashion, so…let’s spend our dollars with care – there are so many incredible people, and lovely companies to support.
Together, we can use the power of fashion to inspire change and reconnect the broken links in the supply chain. Let’s slow fashion down together and call for a better, fairer, cleaner, safer, and more transparent industry – and a healthier, happier world. Fast fashion and fast consumption doesn’t work.
To participate in Fashion Revolution Week (please do!), post a picture on Twitter, Facebook, and/or Instagram of you wearing your clothing inside-out (with your label showing! Here’s Lisa’s from last year). Tag the brand on the label and ask them #WhoMadeMyClothes. Last year, in over 70 countries around the world, tens of thousands of people took part in Fashion Revolution Day, this year it’s a week and the numbers participating already are inspiring – check out the hashtag on instagram!
Then, take your education and action into your own hands, starting with these links.
A FEW GOOD FASHION TIPS – Follow our tips and make your next shopping trip count! The clothes that suit you the best will always be those that match your values.
SHIRTS TO SLOW DOWN FASHION – Help slow down the fashion industry (and green it too) with these 5 brands.
ECO FASHION GUIDE – Check out our guide to Eco Fashion. It has everything, including the best undies, tees, socks, pants, dress clothes, kids’ clothes, accessories, and everything in between.
FAIR TRADE MATTERS – Learn more about Fair Trade – because having a socially responsible fashion industry also means properly paying + protecting those who grow and harvest the materials we use.
THE CHILD LABOUR EXPERIMENT – Watch and share this video. If children are too young to be working in our stores, they’re also too young to be making our clothes:
Here’s to a true Fashion Revolution, now, more than ever, your clothes do define you!