On the front page of The Borden Big List (my resource on what to read, wear, drink from, clean with, eat, cook and do), I ask readers to check back often, as I’m constantly adding to and refining my list, and sometimes, sadly, have to remove items from it too.
Things change. That’s not an excuse, it’s a fact. And unfortunately not all shifts and changes are for the better.
Part of the challenge with online “evergreen” content is that our perspective and posts remain, but the referrals to products and people hyperlinked within our content lives on also, and the values, ingredients, and quality of service of the brands and people we refer to are not necessarily “evergreen”.
My favourite chocolate bars 10 years ago were not the same as my favourite chocolate bars 20 years ago – my standards changed dramatically during that time, I was just learning about ingredients and healthy choices, and at the time, was creating my own food rules. But, over the most recent years, my favourite chocolate bars have changed based on the companies themselves – new brands, the people, and the ingredients. My standards remain constant for the most part, but some brands makes changes that force me to make change as well.
- A small organic brand is bought by a big company (and I would always rather support small)
- Someone who claims to be all-organic starts using – or was always using conventional ingredients (it’s one thing to be upfront about your ingredients, and quite another to be dishonest and deliberately misleading)
- A new brand starts doing things even better than a current favourite (like when a small-scale organic company also switches to glass packaging from plastic, or a eco-fashion brand adds kids size to their collection, or a product or service becomes available to Canada rather than just in the US)
- A company I love starts using an allergen and needs to be taken off of my list, or a brand stops using an allergen and can be enthusiastically added to my list
- A company compromises on the integrity of their product, service, customer experience, or their quality (as was our recent experience with Bluehost that caused us to change our host for this site and all of our projects, and referrals to our clients as well).
- I choose to support a new small business or an underdog (since I was in that position in 1994, I love to extend my support to others – I know that I would have valued that kind of help myself when I was starting out)
In my 20+ years in business, I’ve changed (hopefully it’s for the better), and I have been witness to so much positive change (and sadly too much negative that outrages me), but it’s also in the eye of the beholder.
My list is ever-changing because it has to be.
I only want and hope to add good to my list, rather than having to remove, but it’s probably an equal balance most weeks. The key is to always have an open mind – and open eyes. Question everything and use the answers to make your most informed decision about who you want to support, work with, and purchase from – every dollar you spend tells that company or person to keep making more, or doing more of the same, so spend and refer wisely.