Hiring a business coach can be a valuable, game-changing decision for your company—but it’s not for everyone. It might not be the right time, you may not have the budget for it, or the first business coach you meet may not be the right fit for you. The right coach will be able to offer you a return on investment (ROI), without making unrealistic promises of what you’ll be earning and how quickly you’ll start earning it.
A business coach needs to make business sense. Before hiring a business coach, determine your goals and budget. Do your research to make sure who you pick is the right person for you.
The right business coach for you will seek to organize your thoughts and direct your energy so that you can be more effective at running your business.
Don’t hire a business coach if it doesn’t make sense. While promises of five or six or seven-figure salaries can be tempting, opt instead to work with someone whose primary concern is helping you set the foundation for a lasting, sustainable, true-to-you company. Choose someone who wants to learn about you, your business, and your industry. Anyone who predicts your potential before knowing any of those things might be too good to be true.
You will most likely hear about a good business coach from friends, colleagues, mentors, players in your industry, and accredited media sources. Many of our clients have told us that they made their decision to work with us after reading through Lisa’s recommendations on LinkedIn.
At Borden Communications, we are relentless in the pursuit of success for you, while ensuring a return on your investment. We can’t promise you 6 figures, but we can promise to be here to guide you through some admittedly difficult work. It’s true: building a clear, sustainable business model and then executing it is difficult work (even if it’s your dream job). We know it’s hard work because we’ve done it. We’ve done it for clients, and we are constantly in a state of evolution ourselves.
Go ahead, if it feels like the right time for you, then hire a business coach (maybe), but be prepared to cross a few candidates off your list. Then, once you’ve chosen who to work with, get ready to do the work.
