We’ve joined people around the world to ask #whomademyclothes?
When you shop, ask (yourself and those at the store) “who made my clothes?” (not which brand….but literally, who?). Think about the thread from the garment, to the machinist who sewed it, all the way back to the farmer who grew the cotton. They all matter.
On April 24, 2013, 1,133 people were killed, and over 2,500 were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. And yet, social and environmental catastrophes in our fashion supply chains continue.
So, from April 24th-30th this year Fashion Revolution Week will bring people from all over the world together to use the power of fashion for change. With every dollar you spend, you are voting for more of the same, so…let’s spend our dollars with care. There are so many incredible people, and lovely companies to support.
Together, we can use the power of fashion to inspire change and reconnect the broken links in the supply chain. Let’s slow fashion down together and call for a better, fairer, cleaner, safer, and more transparent industry – and a healthier, happier world. Fast fashion and fast consumption doesn’t work.
To participate in Fashion Revolution Week (please do!), post a picture on Instagram, Twitter, and/or Facebook of you wearing your clothing inside-out (with your label showing- here’s my family last year). Tag the brand on the label and ask them #WhoMadeMyClothes. Last year, over 70,000 people around the world took to social media to ask who made their clothes, and over 2,600 producers, garment workers and makers answered #IMadeYourClothes, and shared their stories. The movement has grown to span 92 countries and reach millions, but we can still do better.
Take your education and action into your own hands, starting with these links.
Read this before your next shopping trip – Follow our tips and make your next shopping trip count! The clothes that suit you the best will always be those that match your values.
Our favourite consciously made t-shirts – Help slow down the fashion industry (and green it too) with these brands.
Fair Trade: What it means + Why it matters – Learn more about Fair Trade – because having a socially responsible fashion industry also means properly paying + protecting those who grow and harvest the materials we use.
The Child Labour Experiment– Watch and share this video. If children are too young to be working in our stores, they’re also too young to be making our clothes:
Here’s to a true Fashion Revolution, now, more than ever, your clothes do define you!