This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.
Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.
The Borden Funnel: our marketing model for the journey any person takes from awareness to the purchase of your product or service. Do you understand yours? Are you investing in that “journey” constantly?
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There is so much about Halloween that terrifies me. Genetically modified foods, toxic face paint, and insane piles of garbage, to start. I have always shared my real, honest opinions and struggles to honour the fun of the holiday for my kids and community, while maintaining my values, and hopefully showing someone else that Halloween can be both fun AND kind, to our health, and to our world. (more…)
Halloween produces more boos, eeks, screeches and ding-dongs than we should tolerate. In an attempt to make sure our kids don’t hate us, and our neighbours, family and friends don’t ridicule us (although some of us may be used to this by now – especially me), this post will provide you with useful resources and suggestions – hoping we can all together, inspire a less scary Halloween (since, boycotting the holiday altogether is a little ambitious and un-spirited – for this year anyway). (more…)
On Rosh Hashanah, we celebrate the New Year and give thanks for the creation of our world. We dedicate time to family and friends and we reflect on our past year and celebrate the start of the new year. It’s the perfect time to celebrate in good health, make new goals for the year ahead and try to do better for yourself, your family, and our world. (more…)
It can feel like we’ve hit the jackpot when we find a free plugin or online application that is easy and clear to understand and use, and does what we need it to (a plugin is a piece of software that can add functionality or features to your WordPress site). (more…)
Anyone who knows us, knows we love a great chocolate bar. When buying chocolate for yourself and your loved ones, skip those conventional bars found in big box stores, and opt for sweet treats that are made with love by good people. (more…)
Before you jump and reach out to someone else for opinions and advice, this is a reminder that you have knowledge about your situation and business that others do not understand. (more…)
Whether you carry a purse, a man bag, a diaper bag, a briefcase, luggage, a lunch bag, a cosmetic case, a tote, shopping bags, or a combination of them, make sure you understand the impact of what’s inside, as well as what’s on the outside, too. Our collective bag power can tip market share to a healthier economy and a much healthier us.
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Navigating those tween and teen years can be a challenge, but it’s all about changing, evolving, and adapting – and that can be healthy and a true growing experience – even on trend. Today’s teens are so aware, and will make healthier, socially responsible and environmentally conscious decisions, if easily accessible. (more…)
