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Our Stories
Frankie BJ

IWM: Frankie Nelson and BJ Barone

We interviewed Frankie Nelson and BJ Barone, educators, and authors of Milo’s Adventures: A Story About Love. We found out what it was like to discover their birth photo had gone viral, how their family responded to all the media attention (the good + the bad), and the sweet message their son is sharing with the world. (more…)


toby davidson

IWM: Toby Davidson

We interviewed Toby Davidson, serial entrepreneur and impact investor in the food industry. We found out some great tips for food businesses wanting to get into retail, why the business term “meaningful differentiation” is close to her heart, and which musician sings the soundtrack to her life. 

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Yoni Freedhoff

IWM: Yoni Freedhoff

We spoke with Dr. Yoni Freedhoff. Yoni is a family doc, Assistant Prof. at the University of Ottawa, Author of The Diet Fix, and founder of Ottawa’s non-surgical Bariatric Medical Institute – a multi-disciplinary, ethical, evidence-based nutrition and weight management centre. We found out how he also manages, on top of it all, to write and share great blog content, how much sugar is ok, and the (very simple) trick to make your diet actually work.
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IWM: Rob Storm

Rob Storm is the Director of Papers + Property at Borden Communications, a National Account Manager at Epson, and is passionate about helping small businesses find sustainable insurance solutions. He’s also Lisa’s husband! We (Megan and Laura) interviewed him and found out what work-life balance looks like for him, whether he feels pressure to live “green”, and how his family can afford acupuncture, massage, and a holistic dentist. (more…)


Lisa Sweetman and Cassandra Rizzotto

IWM: Lisa Sweetman and Cassandra Rizzotto

We interviewed Lisa Sweetman and Cassandra Rizzotto, founders of Earth + City. We found out the key to successful partnerships, what they love about being employers, and how to spot a great farmers’ market. (more…)


IWM: Joey Storm

We interviewed Joey Storm, creator of jocycle, original author of The Tale of Kale, and the inspiration for No Nuts Please. We found out what it’s like to go to school, parties, and camp with a nut allergy, which allergen-free school lunch her friends all want to try, and what it’s really like to be Lisa Borden’s daughter.   (more…)


Jordan Wagman

IWM: Jordan Wagman

We interviewed Jordan Wagman, chef, educator and author of 4 cookbooks (with a 5th on the way). We found out his most requested recipe, the one thing he always avoids, why he would like to share a meal with Charlie Trotter, and that people love “dirt”.   (more…)


IWM: Julie Bednarski

We interviewed Julie Bednarski, founder of The Healthy Crunch Company. We found out what makes one kale chip better than another, how to get your kids to enjoy a 1/3 head of kale at school, and how to sneak kale into your desserts. 

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IWM: Erika Vohman

We interviewed Erika Vohman, founder of Maya Superfoods and Maya Nut Institute. We found out why everyone can benefit from this ancient superfood, how these products are enriching the lives of indigenous women in Central America, and the powerful lessons she’s learned from working with the “poorest of the poor”. 

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IWM: Shelby Kroach

We interviewed Shelby Kroach, owner of The Honest Leaf. We found out why all tea is not created equal, what’s important in a successful business collaboration, and the common mistake you might be making when you pour yourself a cup a tea. 

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