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Our Stories

IWM: Margot Perlmutter

We spoke with Margot Perlmutter, Camp Director at Camp Tamakwa and author of Camp Food Matters. Camp Tamakwa is a co-ed residential summer camp located in beautiful Algonquin Park, Canada since 1936 (and where my kids spend their summers). We found out about the healthy food changes happening at camp, what healthy shifts any summer camp can easily make, and the most popular addition to meal time. (more…)


kane sarhan 1 hotels

IWM: Kane Sarhan

We connected with Kane Sarhan, Vice President, Brand Marketing at Starwood Capital Group. His hotel brand management company oversees the development and management of 1 Hotels (my favourite NYC stay). We found out how nature influences every aspect of their business, why you actually want to shop from their room’s minibar, and how staying at their hotel can change how you live your life at home.
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Frankie BJ

IWM: Frankie Nelson and BJ Barone

We interviewed Frankie Nelson and BJ Barone, educators, and authors of Milo’s Adventures: A Story About Love. We found out what it was like to discover their birth photo had gone viral, how their family responded to all the media attention (the good + the bad), and the sweet message their son is sharing with the world. (more…)


toby davidson

IWM: Toby Davidson

We interviewed Toby Davidson, serial entrepreneur and impact investor in the food industry. We found out some great tips for food businesses wanting to get into retail, why the business term “meaningful differentiation” is close to her heart, and which musician sings the soundtrack to her life. 

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Yoni Freedhoff

IWM: Yoni Freedhoff

We spoke with Dr. Yoni Freedhoff. Yoni is a family doc, Assistant Prof. at the University of Ottawa, Author of The Diet Fix, and founder of Ottawa’s non-surgical Bariatric Medical Institute – a multi-disciplinary, ethical, evidence-based nutrition and weight management centre. We found out how he also manages, on top of it all, to write and share great blog content, how much sugar is ok, and the (very simple) trick to make your diet actually work.
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IWM: Rob Storm

Rob Storm is the Director of Papers + Property at Borden Communications, a National Account Manager at Epson, and is passionate about helping small businesses find sustainable insurance solutions. He’s also Lisa’s husband! We (Megan and Laura) interviewed him and found out what work-life balance looks like for him, whether he feels pressure to live “green”, and how his family can afford acupuncture, massage, and a holistic dentist. (more…)


Lisa Sweetman and Cassandra Rizzotto

IWM: Lisa Sweetman and Cassandra Rizzotto

We interviewed Lisa Sweetman and Cassandra Rizzotto, founders of Earth + City. We found out the key to successful partnerships, what they love about being employers, and how to spot a great farmers’ market. (more…)


IWM: Joey Storm

We interviewed Joey Storm, creator of jocycle, original author of The Tale of Kale, and the inspiration for No Nuts Please. We found out what it’s like to go to school, parties, and camp with a nut allergy, which allergen-free school lunch her friends all want to try, and what it’s really like to be Lisa Borden’s daughter.   (more…)


Jordan Wagman

IWM: Jordan Wagman

We interviewed Jordan Wagman, chef, educator and author of 4 cookbooks (with a 5th on the way). We found out his most requested recipe, the one thing he always avoids, why he would like to share a meal with Charlie Trotter, and that people love “dirt”.   (more…)


IWM: Julie Bednarski

We interviewed Julie Bednarski, founder of The Healthy Crunch Company. We found out what makes one kale chip better than another, how to get your kids to enjoy a 1/3 head of kale at school, and how to sneak kale into your desserts. 

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