This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

Consumer Demand + Creating Change

It’s not like I want to give credit to huge retailers and big food for making change, and I’m certainly not advocating for anyone to start eating fast food, or shopping big box before local indie, but sometimes, a cluster of announcements, no matter how small on their own, give me some hope – hope for change, hope that our voices are being heard, and our spending trends and demands matter.

IWM: Eden Hertzog

We spoke with Eden Hertzog, the cookie mogul, boss lady, baker babe at New Moon Kitchen. She makes delicious, all natural, nut, peanut, egg, and dairy free, kosher, vegan and delicious cookies and granola. We found out why her baked goods stand out on a crowded store shelf, how social media has changed this bakery business,  and how many is too many healthy cookies.

Kitchen Essentials

There are more products available today than ever before that are designed to make our lives “easier,” many of which are to help us out in the kitchen. But if you have a drawer filled with utensils that serve one single purpose, doesn’t it take you more time to rummage through everything to find that banana slicer, and then put everything back into the drawer, than it would to have just used a regular ol’ knife?

IWM: Stacey Burgess

We spoke with Stacey Burgess, creator of Live on Chocolate. She makes raw, organic, and fair-trade desserts in Toronto that taste incredible and are totally guilt-free. We found out why these desserts are not considered junk food, how to enjoy sweets without sugar spikes, and how to make a living playing with your food. 

Easy Ways to Please Your Lover

Valentine’s Day is once a year, and not to be a mood killer, but we should be celebrating those we love everyday, not just a single day. Don’t get caught up in the commercial side of this holiday. It’s not about buying chlorine bleached paper, printed with toxic inks, and sealed with icky glue in envelopes. It can be a day to make it extra known to those you love, how much you really cherish them. As with any occasion, a little creativity can quickly take the place of purchased extravagance. It’s even acceptable to be a cheap date, if you pull out enough love, and put in enough thought.

IWM: Anna Lappe

We spoke with Anna Lappé, a widely respected author and educator, an expert on food systems and a sustainable food advocate. We found out how to change the world and make great friends, how to kick your fear public speaking, and why it’s never too early to put your kids to work. 

How We Stay Warm In The Winter

As it remains cold outside, the cost of staying comfy inside starts to heat up. So it’s at this time of year I stare at my thermostat, wanting to turn it up two or three more degrees, but knowing that I have to find other ways to stay warm. As much as I try to convince myself it’s “fresh” inside and it’s better for our world and saving money, I must admit it’s simply very chilly… and I long for summer!

IWM : Rochelle Rubinstein

We spoke with Rochelle Rubinstein, visual artist and founder of No Toxic Turf. Rochelle is a concerned Torontonian who is leading a campaign to protect the health of students and the environment, and save natural fields from being replaced with artificial turf. We found out why this cause is so important to her, easy ways to make a positive difference in your community, and why you definitely want to keep your kids and pets away from artificial turf.

Good Gifts + Merry Sips

The holiday season is in full swing, with parties, presents, and lots of good cheer. There’s still time to find the perfect gifts, and to help you out, we’ve put together some of our favourites that inspire people to live healthier lives, make the world a better place, support good people and companies, don’t create excess waste, and make your getters really, truly, very happy.

IWM: Kailey Gilchrist

We spoke with Kailey Gilchrist, creator and owner of NONA. She makes totally pourable, perfectly dippable rich and creamy sauces, without the use of cream (or any dairy, soy, gluten, or GMOs, and it’s vegan). We found out why she has had to crowdfund her family recipe, what this entrepreneur tells herself every morning to keep going, and about her unconventional subway/cashew workout. 


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