This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

Six Steps to Avoid the New GMO Potato

There may be some new potatoes arriving at your local grocery store in the near future. These genetically modified spuds might have less bruises and fewer black spots, but no long term testing has been done to understand their effect on human health. Unfortunately, it won’t be labeled on the bag that they’re GMO potatoes, so here’s how to identify them at grocery store so you can avoid them: (more…)

IWM: Jane Hayes

We spoke with Jane Hayes, founder of Garden Jane and director of HoffmanHayes. Jane is a permaculture designer, gardener, community developer, educator and coach, and helps people learn how to grow and connect to healthy food, gardens and each other. We found out how permaculture connects communities, why a gardener needs a website, and how to attract fairies.  (more…)

How to be Bee Friendly

As you have undoubtedly heard by now, the bees need our help.

Beyond sharing social media posts about the issue, there are many ways you can support the health of our bee populations. This isn’t a problem only scientists can solve — each and every one of us can do our part. (more…)

IWM: Neal Solomon

We spoke with Neal Solomon, a Registered Social Worker. Neal is dedicated to working with youth, adults and families, and empowering them to live with confidence, honesty and connection. (more…)

Why the Mosquito is our Mascot

I say that I live and work by the African proverb: “If you think you’re too small to make a difference, try sleeping in a room with a mosquito.”

Why would I choose this quote over all others and make the little green mosquito my mascot? (more…)

IWM: Michelle Kopman

We spoke with Michelle Kopman, co-owner of RawFoodz Inc.  She makes raw, vegan, organic, nut-free, gluten free dressings, dips and spreads for everyone to enjoy. We found out how she makes a salad taste delicious without adding any junk, why kids are in love with these healthy foods, and why she can’t give up.  (more…)

How to Create a Simple Branded Website

After years of working with clients at varying stages of their businesses, we know that sometimes the budget isn’t there, sometimes the content isn’t there, and sometimes the business isn’t defined enough to know what to do first or what to commit to showcasing…but you still need a foundation… an online presence.


IWM: Risa Alyson Cooper

We spoke with Risa Alyson Cooper, Executive Director of Shoresh. Through educational programs and grassroots initiatives, rooted in Jewish social and environmental values, Shoresh’s mission is to build a more connected and ecologically sustainable Jewish community.We found out how this small team is making a big impact in our community, how to get children excited about our natural world, and which text she refers to as the Jewish farmer’s almanac.  


Favourite Toronto Farmers’ Markets

For a full list of our great city’s markets, please click here. The following are the ones that I frequent as much as possible, and where I choose to shop for everything first – from greens to olive oil, bread to chocolate, kimchi to kale smoothies. One of the most incredible things about shopping the markets year round is that week to week there are so many different things to try! For my market shopping tips, click here. It’s a new way to shop, but really the best place to start!

Protect Yourself Against Electronics

Research has shown that radiation from our personal devices, like cell phones, computers, and wireless internet, can be linked to brain, neck and head cancers. Read articles and research that debate cellphone use and safety and decide for yourself whether you want to take precaution! (You do). (more…)

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