This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

Healthy Thirst Quenchers for Hot Days

Throughout your day of sweating in the sun (or playing in the shade), it’s important to remember, whether you feel thirsty or not, to stay hydrated. Dehydration can lead to a number of serious health problems, which can easily be avoided by carrying your reusable bottle with you and continuing to sip and refill all day long. We all know water is a great hydrator, and we should drink plenty of it, but there are some other deliciously refreshing beverages that we also love to enjoy all summer long!


IWM: Jeff Wolfe

We spoke with Jeff Wolfe, commercial real estate professional. Jeff has been in the industry for over a decade, and his practice ranges from commercial leasing to acquisitions and dispositions of all types of commercial real estate. We found out how a commercial real estate broker can help your business, the best way to connect to your community, and where to go to get the truth.

Slow Living in the Great Outdoors

Do you dream about sleeping under the stars and deep breaths of fresh air? Spending a night outdoors shouldn’t be a lofty goal, but a priority. No phones, no social media, no light pollution, and less air pollution. We’ve all heard of Slow Food, but we should also start embracing more Slow Living (nb: I’m convincing myself as I write this).

Whether in the wilderness, a campground, in your own backyard or napping on the edge of a dock, disconnecting from your city routine and enjoying what’s actually in front of you, over what’s virtually in front of you is a gift. The “eco-fication” of your outdoor vacation doesn’t need to be complicated. And it doesn’t need to be expensive.

IWM : Sam Merkur

We spoke with Samantha Merkur, director of Yogabodii. Her intimate yoga studio in mid-town Toronto is perfect for the novice, the athlete, the young and the old to increase strength, endurance, and mobility. We found out what you need to achieve balance, the most helpful yoga prop,  and how much you need to meditate to be perfectly calm.

Let’s Get Moving!

The best way to look better, feel amazing, improve your health, and live longer is to get moving! So get up from behind your desk and do a couple of jumping jacks, and a few stretches, right now! (Seriously! Every bit helps). When you do make the time to focus on your fitness, maximize your efforts by choosing the best tools and exercises that actually support your health (not harm you, or our planet!).


IWM : Laurie David

We spoke with Laurie David, the powerhouse producer of the newly released documentary Fed UP and incredible inspiration (she also produced An Inconvenient Truth, and authored The Family Dinner and The Family Cooks). We found out her own family’s dinner table rules, which drink upsets her, and where she loves to shop when she visits Toronto.

The down low on BO

One square inch of your skin has about 650 sweat glands that need to be free and clear to get on with their important jobs. Most antiperspirants work by blocking, clogging and closing your pores with powerful astringents so they can’t release sweat. But you want to sweat (you NEED to sweat) – it’s the body’s natural cooling process, and aids in detoxification by letting the toxins out.

IWM : Mary Beth Campbell

We spoke with Mary Beth Campbell, Chief Revolutionary Officer at Boom Boom Cards. Encouraging guerrilla acts of kindness, Boom Boom Cards takes “paying-it-forward” to a really fun new level. We found out how to restore faith in humanity, the most delicious way to Boom Boom, and which generation needs to practice kindness most.

How to communicate online and not break the law

The rules are changing for businesses who communicate via email, social media and text message to people in Canada, and you need to be in the know now (otherwise it will soon apparently cost us…millions!). Canada’s new anti-spam law has been described as the world’s toughest, and the CASL has provided strict guidelines that will prohibit you from sending commercial electronic messages (CEM) without “proper” consent. As we have unfortunately come to expect from our government, this new legislation will most likely do less to stop the big bad spammers, than it will to burden and hurt small businesses who already have ethical practices, and are doing lots of good. As I constantly say, if you aren’t outraged, then you just aren’t paying attention! Since we have been asked by so many clients how to manage these new rules, with as little bandwidth as possible, we’ve created a little summary and some clicks in the right direction.

Leave the Dirt at the Door

Make it a house rule today. No shoes past your front entrance. Think of where your feet have stepped since you left home. Think of your kids crawling around on pesticides, road oil and gas and assorted outdoor gunk.

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