This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

How to go Scent-Free (and why you want to!)

That headache you get when someone heavily scented sits next to you shouldn’t be ignored. These scents contain chemicals which are harmful to us all, and can aggravate health problems and cause immediate reactions in many, including those with allergies, asthma and environmental illness. Although you may believe that wearing perfume or cologne makes you smell and feel good, getting them out of your body (and your life) makes the most sense.


IWM : Ryan Storm

We spoke with Ryan Storm, the healthy 12 year old food blogger behind Ry’s Ratings. Ryan has good taste (no pun intended) and a passion for healthy, organic, local and nut-free foods. We found out why he never waits in line at the ice cream truck, about the phone call he makes before he visits a new restaurant, and what it’s really like to be Lisa Borden’s son.

How to make your smoothies even better than you do now!

Drinking organic smoothies is good. And, they are good for you. By drinking them, and raving about them to others, you will inspire more good, which is naturally good for us all. So, we figured we’d put a little inspiration together for you to use, and share. It’s always best to continually improve, right?


IWM : Julia Dalton-Brush

We spoke with Julia Dalton-Brush, CEO and founder of Fit Journey. Her website is a resource for people interested in getting back into fitness, or into fitness for the first time. We found out how she got back on the workout wagon, where to find motivation when you need it most, and the best sports bra for big boobs.


School Rules

Whether you like it or not, that first day of school is fast approaching! No matter your age or grade, there are a few rules you can follow to help you have the happiest and healthiest school year yet. Get inspired…pack great lunches, and bring great gear, all while taking your health and our planet into consideration every step of the way.

IWM : Carlo Pietracupa

We spoke with Carlo Pietracupa, Co-Founder of Pure Body Beverages. His first released beverage, COCO, is a refreshing coconut water made from healthy, delicious, young Brazilian coconuts. We found out why COCO tastes better than other coconut waters, how this small business competes against Coke and Pepsi, and why it’s even better than sticking a straw in a coconut.

If you need to label me

People constantly ask me if I’m vegan, sometimes they accuse me of being a “Difficult Eater” or “Alternative”, I think it’s best if we all just go by being ourselves – you can call me a Lisa-tarian.

Below are my own guiding principles by which I eat – I created them, and this is the first time I’ve even put them down into words. I would encourage you to question everything you purchase and eat, and get to know your food, and your food system, and create your own rules, on your own terms based on what feels right to you.

IWM : Norma Percy

We spoke with Norma Percy, co-owner of Iyashi Bedrock Spa. Rock bathing and yoga on Iyashi’s heated signature bedrock stones burns serious calories, and helps with anti-aging, and detoxification. We found out how to get the ultimate detox in Toronto, the best gift to give, and why it’s a great idea to do hot yoga in the summer.

Shirts to Slow Down Fashion

Faster isn’t always better, especially when we’re talking fashion. Designs from the catwalks are replicated at almost lightning speed for shopping malls across the nation, using cheap fabrics and labour to make them accessible to the general public. The amount of water, pesticides, and energy required to produce these fabrics is seriously disturbing! According to the Organic Trade Association, approximately 10% of all agricultural pesticides and 25% of insecticides in the U.S. are used to grow cotton, and it takes almost 1/3 of a pound of chemicals (synthetic fertilizers) to grow enough cotton for just one t-shirt.

IWM : Yasuko Brander

We spoke with Yasuko Brander, managing director of Derma Wise Skin Care Ltd. TheraWise is her line of bioactive, truly natural, therapeutic skin care ointments. We found out how she gets over a cold, the business goal she shares with us at Borden Communications, and the lie she feels guilty about telling her kids.

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