This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

IWM : Alexis Butler and Sam Stedman

We spoke with Alexis Butler and Sam Stedman, Editor in Chief and Publisher at EcoParent Magazine. EcoParent is a national print magazine filled with advice and inspiration for eco-aspiring and eco-savy parents alike.  We found out why they’ve gone print in a digital age, how to be an eco parent on a budget, and why they named their baby Ransom.

Where Possible

A restaurant is either committed to real food, or they aren’t. I am so tired of reading, “We use organic, sustainable and local ingredients where possible…. Do you realize how subjective that is?!


How Meghan Telpner Coined the Term “UnDiet”

It’s no secret that Meghan Telpner is a client of mine, but what you might not have the pleasure of knowing, is how incredible she is to work with on an ongoing basis. For those of you who don’t know Meghan personally, she is EXACTLY as she seems to be. And, that is precisely what makes my job of helping her market herself and develop her business, super easy – and colourfully fun. It doesn’t hurt that I live and eat in a very similar way to Meghan, minus the flowers and yellow tights, plus 3 kids.

Meghan has coined the term UnDiet – you’ve seen her book, right? And yes, I believe that it is good business to coin a term – it’s not easy, but it is worth it. Want to know how Meghan is able to “own” her term, UnDiet, and make it stick?


Gluten-Free Isn’t Good Enough For Me

When you think about it, every food product is free of something these days (or even many things!), whether it’s gluten-free, nut-free, soy-free, sugar-free – you get the point? But it’s crucial to remember that a healthy product isn’t just determined by what is not in it- it’s so much more important to check out what IS in it!

IWM : Lesia Kohut

We spoke with Lesia Kohut, owner and executive pastry chef of LPK’s Culinary Groove. Lesia founded LPK’s in 1998, and earned a well deserved reputation for her beautifully cultivated desserts made with organic and fair trade ingredients. We found out why LPK’s had to recently close shop, why she didn’t choose to use cheaper ingredients, and the one thing we all need to know and share to make people care about the food we eat.

Local vs. Organic

It’s amazing to me that people argue organic vs. local when it comes to their food. Is organic only for those who don’t want toxins in their bodies, and local is reserved only for environmentalists who weigh their food miles? It’s actually best that we all strive to be eating local AND organic food, by choosing what’s in season. Our grandparents ate “organically” and locally, and they cleaned without chemicals too. Wow, that makes sense! I always got along famously with my grandparents,  so as they are amazed with the “progress” of our world, I am interested in some regression back to how they lived as kids. It’s great that we have a lot to share and learn from each other.


IWM : Chris Wong

We spoke with Chris Wong, co-founder and GM of Young Urban Farmers. Chris can help you grow your own fresh, organic food. We found out the easiest veggies for beginners to grow, when you need to get started, and why green peppers are always the cheapest.

50 Things I do to Reduce

I must admit, I would have never guessed that reducing would have been a hobby of mine, but, once I started, I realized that I was good at it, and it felt good too. I hope that what I’ve done (so far, because it’s a work in progress) inspires you on your own path of living a little bit lighter.


IWM : Francis Lo

We spoke with Francis Lo, co-founder of Yoso. Yoso is a family business from Cambridge, Ontario who makes delicious dairy-free, gluten-free, yogurts and spreads. We found out the secret to why his coconut yogurt rocks, the worst part of his job, and the only time you should not enjoy Yoso.

How to Create a Family Spa Staycation

Even if a big family getaway isn’t in the plans, it doesn’t mean you have to miss out on making memories together, getting pampered or relieving stress. Creating your own spa staycation can bring you all of those benefits (without the hassles of travel!). So stay in your robes and slippers, dim the lights, turn on some relaxing tunes, and set the mood for a day of relaxation with your loved ones.

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