OUR {UN}BLOG

This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

IWM : Warren Brander

We spoke with Warren Brander, President of Derma Wise Skin Care Ltd. Thera Wise is his (incredible) line of all-natural plant therapy ointments that use bio-active plant extracts to heal and restore our skin. Here are his thoughts on what’s so special about what’s in (and out) of his products, what we should all have in our medicine cabinet, and selling hemorrhoid cream.

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(P)Interesting Food Heroes

We are passionate about good food around here. Good food to us means that we got great answers to our tough questions (which we all deserve to know and should demand to know!) – where it comes from, what’s in it, who grew it and where, will it sustain our energy to get us through our seemingly never ending list of to-dos, and on, and on.  The following real foodies are making good food easy, accessible, and completely drool worthy.

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The Not-So-Secret Business Club

All the cool kids are joining this not so secret club called B Corps. Have you heard of it? Certified B Corporations are a new kind of business that use their power to solve social and environmental problems.

Borden Communications is proud to be a Founding Canadian B Corp because we believe that good people, doing good things should stick together to support each other. We hope that the B Corporation Community will be the ultimate catalyst for sustainable and ethical businesses to connect and collaborate with each other, bringing about constant positive change.

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IWM : Alexandra Zissu

We spoke with Alexandra Zissu (as we are often fortunate to do around here), eco-obsessed journalist, mom, speaker, and consultant. Alexandra has written for many publications including The New York Times, and Huffington Post, and has authored Planet Home, The Conscious Kitchen, The Complete Organic Pregnancy, and The Butcher’s Guide to Well-Raised Meat. Here are her thoughts on being green in the city, the army she’s creating, and her own eco sins.

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WARNING! This is not a blog.

This is not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, stop chuckling or rolling your eyes). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, I’ll be posting in 4 different “departments”:

Interviews with Mosquitos
Good people doing good things need to stick together (and talk a lot). The African proverb I live and work by is, “If you think you’re too small to make a difference, try sleeping in a room with a mosquito.” We work and speak with so many amazingly energetic people, who are making a big difference (let’s call them “our” mosquitos), and we look forward to introducing them, their work and their philosophies to you, hoping to build an even stronger community and support for each other.

Better Living
We frequently write about how to make ethical, healthy, and eco choices because we believe lifestyle and business are not mutually exclusive. Everything good (and bad) should be shared. We’ll be sharing our many favourites (that are just too good to keep to ourselves), and many things that outrage us (we have found outrage to be a great catalyst for change). These posts are often updated; I change my mind as I evolve and as companies change. Sometimes companies get better. Sometimes they change their commitments. As a result, we try to keep our lifestyle advice updated as the industry evolves and grows, and as we find new favourite products and practices to tell you about.

Better Business
We help clients grow better businesses. When I work with clients directly I’m able to give them tailored prescriptions for their business. However, when a question gets asked often enough, I like to put my response online. Questions I get asked repeatedly include:

How do you keep your WordPress plugins updated? How do you write a great About Me page? You want to start a podcast, so where do you begin? Is there a way your business can decrease your eco-footprint? Most of the time, the answers to these questions are convoluted and decentralized.

We are not specialists. We are not web designers, or even tech support. Our business advice is simply what we have distilled down from research and experience. We try our best to create a clear and humble approach to good business tactics that you and your teams can understand. We want you to succeed, and we want to help ethical businesses like yours.

Bordenosophy
We have a lot to say. Our Bordenosophy includes our company values, beliefs, and way-of-business. Consider these posts to be a growing list of our guiding principles.

Welcome to my bubble,

Lisa


spring clean

A Longer Lasting Spring Clean

Spring cleaning… why are we inside when it’s finally so glorious outside? Because, at the onset of spring each year, we get slammed with “Clean up, organize and reset your life” from all angles. Do these annual articles actually help? We all know the stories all share one fatal flaw, aside from the fact that they relate to housework. They give you the SAME yearly Pavlovian response, sending you out to buy every cleaning agent possible and even more bins or shelves to hold your stuff. Since we do this yearly, can we all agree that it’s NOT working?
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I’m working!

Not everything or everyone fits into categories (especially me). Ironically, for someone who provides clarity to others for a living, what I do is not always clear to those that have not worked with me.

Over time, I aspire to fill this virtual space with things that will potentially interest you, my client, the most important person around, but for now you’ll find a “short list” of my self-titled positions and relationships as well as my brief reasons why you (or others you know) would want to work with me. I seem to be much better working for you on impossible deadlines rather than meeting my own.

I look forward to sharing my own works, more about how I work, and suggestions for how you can work, on an ongoing basis. Please be in touch should you have any comments, complaints or compliments at anytime.


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