This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

“Essential” Services

We can handle a lot, and you probably can too, but knowing there are great pros and services available to help keep us happy and healthy can make the rest of the day that much more manageable (and efficient!).


IWM : Brian Surowiec

We spoke with Brian Surowiec, Co-Founder & Vice President of Strawesome. Strawesome is a family owned business in Michigan that makes the most beautiful, durable, and safe glass drinking straws. We found out what the husband of the boss has to say, why we all want to go over for dinner, and how many straws he’s broken.

How to give really GOOD gifts

Instead of careening madly around stores desperately purchasing gifts this holiday season (translation: possibly useless stuff that is not needed or wanted), make the getting and giving of gifts smart and easy – change the present this year!


IWM : Jenna Empey and Alex Curie

We spoke with Jenna Empey, owner/operator/head grower/fermenter, and Alex Curie owner/operator/ graphic + web designer/ kombucha fermenter of Pyramid Farm & Ferments. Pyramid grows and makes handcrafted, local cultured foods in Prince Edward County, Ontario. We found out how to start eating fermented foods, what it really means to go with your gut, and the best shooter to do with grandma.

Drink Well + Stay Well over the Holidays

This holiday season, we hope that you are able to share great times in great health with your friends, colleagues and families with drinks from our 2013 Healthy Holiday Drinking Guide.


IWM : Sara Winter

We spoke with Sara Winter, owner and creator of Squag. Sara is creating a community and fostering positive change for tweens and teens on the autism spectrum. We found out what Squag means, how a big heart can change the world, and what makes Sara totally lose it.

How to have a happier, healthier, and safer Halloween

Some things are scary. Ghosts, goblins, vampires and bats. And some things are really scary. Genetically modified foods. Toxic face paint. Insane piles of garbage. And then there is the combination of all of these things into one frightening event: HALLOWEEN.


IWM : Kelly Childs

We spoke with Kelly Childs, owner of Kelly Childs Enterprises, and Kelly’s Realfood Bakery + Dessert Emporium. She’s building an empire on guilt-free delicious comfort food made with the healthiest ingredients. We found out what it’s like to work with family day in and out, which is the most stressful cake to make, and the craziest customer reaction when they couldn’t get their favourite cupcake.

How to go Scent-Free (and why you want to!)

That headache you get when someone heavily scented sits next to you shouldn’t be ignored. These scents contain chemicals which are harmful to us all, and can aggravate health problems and cause immediate reactions in many, including those with allergies, asthma and environmental illness. Although you may believe that wearing perfume or cologne makes you smell and feel good, getting them out of your body (and your life) makes the most sense.


IWM : Ryan Storm

We spoke with Ryan Storm, the healthy 12 year old food blogger behind Ry’s Ratings. Ryan has good taste (no pun intended) and a passion for healthy, organic, local and nut-free foods. We found out why he never waits in line at the ice cream truck, about the phone call he makes before he visits a new restaurant, and what it’s really like to be Lisa Borden’s son.