This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

Not All Bread Is Created Equal

There are few things in life better than a perfectly toasted slice of bread with non-dairy butter or cashew cream cheese – especially when you know your bread is full of organic ingredients, vitamins, and minerals.

Prairie Fava

IWM Hailey Jefferies, Prairie Fava

We spoke with Hailey Jefferies, co-founder and president of Prairie Fava. She and her husband Cale started this business to create and sell fava bean ingredients. We found out about entrepreneurship in Manitoba, how to run a business with your husband, and why favas are the future. 




All of our #MeToo stories involve others, whether they have intentionally acted, contributed unknowingly, or remained silent. We send virtual hugs to all who have come forward and posted “Me Too” in order to show the magnitude of this epidemic.

The Borden Funnel: Acquisition, Activation, Engagement, Virality, and Loyalty

The Borden Funnel: our marketing model for the journey any person takes from awareness to the purchase of your product or service. Do you understand yours? Are you investing in that “journey” constantly?

IWM: Lisa Borden, Halloween Edition

There is so much about Halloween that terrifies me. Genetically modified foods, toxic face paint, and insane piles of garbage, to start. I have always shared my real, honest opinions and struggles to honour the fun of the holiday for my kids and community, while maintaining my values, and hopefully showing someone else that Halloween can be both fun AND kind, to our health, and to our world. (more…)


Halloween produces more boos, eeks, screeches and ding-dongs than we should tolerate. In an attempt to make sure our kids don’t hate us, and our neighbours, family and friends don’t ridicule us (although some of us may be used to this by now – especially me), this post will provide you with useful resources and suggestions – hoping we can all together, inspire a less scary Halloween (since, boycotting the holiday altogether is a little ambitious and un-spirited – for this year anyway). (more…)

How To Have a Sweeter Rosh Hashanah

On Rosh Hashanah, we celebrate the New Year and give thanks for the creation of our world. We dedicate time to family and friends and we reflect on our past year and celebrate the start of the new year. It’s the perfect time to celebrate in good health, make new goals for the year ahead and try to do better for yourself, your family, and our world. (more…)

how to evaluate a paid app

How to Evaluate a Paid App

It can feel like we’ve hit the jackpot when we find a free plugin or online application that is easy and clear to understand and use, and does what we need it to (a plugin is a piece of software that can add functionality or features to your WordPress site). (more…)

Not all chocolate is created equal

Anyone who knows us, knows we love a great chocolate bar. When buying chocolate for yourself and your loved ones, skip those conventional bars found in big box stores, and opt for sweet treats that are made with love by good people. (more…)

How to Make a Decision

Before you jump and reach out to someone else for opinions and advice, this is a reminder that you have knowledge about your situation and business that others do not understand. (more…)

Page 4 of 36« First...23456...102030...Last »