What is Better Business?
Purpose-driven with a priority on the human factor. We are a founding Canadian B Corp and use Borden Communications as a force for good. We focus on building deep connection with all stakeholders … in our own work and in supporting clients. Fostering strong community relationships with impact is essential. Better Business means having an ongoing commitment to “better” in all ways without compromising morals, ethics, and values. Often we tell those who ask, “we help people who give a shit, make money.” 🙂
What is Wellness Intelligence?
We created and coined the term Wellness Intelligence because we are committed to helping you connect the dots in wellness and find what really works for you. Wellness Intelligence gives you the ability to make better decisions and take better action in conscious pursuit of better outcomes. It is about you being able to answer the question, “what should I do?” with ease, flow, and a sense of purpose in any situation. Wellness Intelligence creates the conditions for you to feel better in all eight dimensions of wellness … physical, mental, emotional, spiritual, intellectual, social, environmental, and financial. And, it’s not about doing more things, it’s about doing better things … on your own terms. Discover yours here.
What is Empathy Economics?
Empathy Economics is our term that encourages everyone to practice being connected to everything they purchase. We not only share products and services that are Empathy Economics approved, but our clients embody this as well. It’s a simple concept … if (and when) you buy better and healthier, then the makers will make things that are better and healthier. Together we can be about and practice conscious, informed, and responsible consumerism … and feel good about it! Simple economics … Empathy Economics. Get our checklist of questions and more perspective here.
What is Kind food?
We are asked often about what we eat or what you should eat (we don’t “should” around here but we do like to create the conditions for you to eat well!). The Kind Food Plate is our “north star” for eating. When you eat according to The Kind Food Plate, you nourish your physical, mental, emotional, spiritual, intellectual, social, environmental, and financial wellness … all eight dimensions of Wellness Intelligence. Every bite you take matters … in so many ways. Learn more here.
What are Conversations in Wellness Intelligence?
Conversations in Wellness Intelligence are judgment-free and open-ended conversations that we have with respected, wise clients, colleagues, and friends who also enjoy sharing. We don’t have many answers in life, but we do believe that we lack having conversation … so here we are! Every “episode”, we deep dive into one microtopic with at least two good humans who have excellence to share. We break things down around Kind Food, Empathy Economics, breath, movement, fuel, rest, and connection to empower and inspire you to do “better” without the overwhelm. Casual, fun, and solutions-focused, even when the topics are serious, you will leave each Conversation with a little more Wellness Intelligence, ways to make better decisions, and a renewed commitment to you … one hour that might just change your life. Watch and learn here.
What is The Wellness Intelligence Collective?
It’s our private online community for humans who are in conscious pursuit of better things in life. You asked for ways to network with each other and to discover your Wellness Intelligence. You also requested motivation, accountability, and community. So, we took action and created The Wellness Intelligence Collective (TWIC), a virtual space to share our rants and raves, practices, protocols, and perspective … and a space for us all to exchange ideas and ask questions … to inspire and be inspired … to spend time with like-minded humans who are after “better”. Being part of this vibrant and private online community will offer you the opportunity to engage, learn, share, and grow with others who are also after results, transformation, and a better way of life. Build and share practices, habits, and rituals that will upgrade your every day. It’s open to everyone. Join us here.
Do I really need another app?
We think you do! What’s the worst that happens? You delete it!
Join us and we will welcome you quietly or can give you a personal virtual tour and help set you up for success! Let’s not let technology get in the way of doing better! Text yourself the app now and join our community, The Wellness Intelligence Collective.
I’m busy, how do I make time for this?
Busy is a mindset. It’s all about your priorities. We take great pride in creating the conditions for you to “stack” healthy habits into your day … it’s about tiny changes adding up to remarkable results … everything at your own pace.
How long does it take to discover my Wellness Intelligence and get results?
It’s really up to you. It’s your personal journey and it all depends on you! No matter where you are in life or how much time you have (or don’t have), there are tangible things you can do right now that will serve you well (right away!). Say yes to yourself now!
What is an Exercise Snack?
Think about it … doesn’t it sound nourishing and quick? We are in marketing communications and like to make things make sense to you! “Exercise Snacks” are simple movement patterns that use your own body weight (no equipment needed, not even gym clothes!) that get “stacked” right into your day … with big benefits and feel-good results. Start exercise snacking with us now!
How do Exercise Snacks relate to business development consulting?
Exercise Snacks have immeasurable benefits … they can offset metabolic hibernation, elevate mood, improve focus, and reduce anxiety, balance your nervous system, cardiovascular conditioning, improve joint mobility, boost your Braintelligence, build power and strength, reduce pain and prevent overuse, reduce chance of injury, enhance attention, productivity, and focus, positively impacts your general health and longevity, and, of course, will enhance your Wellness Intelligence! Join our Exercise Snack Studio today.
I cannot afford organic food, is there another alternative?
There are always alternatives! Our work is all about “Kind Food”, which also includes creating a world where there is access to fair food for all. Join our Kind Food Studio today.
How do I quiet my mind when I’m meditating?
That’s not what meditation is about! Try UnMeditating, Borden Communications’ variation of traditional meditation, that un-complicates pre-conceived notions about breath and stillness. We like to rename and repackage things … we are in marketing, after all. Practice UnMeditation now.
When I drink water I have to pee, and I don’t have time for that, what’s the solution?
No matter how full your days may be, hydrate and take care of you, so you can take care of all you would like to. Listening and responding to our body’s signals is such an important part of self-care. Try our Waterfall Ritual.
Do you agree with the saying, “No pain, no gain”?
Believe it or not, yes … but in an unconventional way. Change requires discomfort and growth, healing, and learning can be challenging … but it’s worth it. As for pain when it comes to movement it is not the benchmark of effort or a good workout. As for pain when it comes to sitting at a desk for too long, try our solutions. A long work day does not have to equal pain.
How on earth did you ever get started in all of this?
Synchronicity and serendipity?! Where can we even define the “start”?! It’s a journey. Always learning … and unlearning. Not unknowing. Deep diving. Curiosity. Working with incredibly intelligent and passionate clients, who are also kind teachers and mentors. Open hearted and minded conversations. Oh and failures … plenty of those too. There are lessons in everything and we’re pleased to share them too.
Why do you make up so many new terms?
We want to express ourselves and pique your curiosity! With experience in marketing we want to manipulate you into paying attention (with transparency :). Megan and I always kid that all of the words and claims in wellness are already “taken”, so our solution is to make up our own words … find our most frequently used ones in our Lexicon.
What is the significance of your logo?
Our “flower” represents the interconnectivity of all, and the beauty of growth and possibility. There are eight “petals” symbolizing our eight dimensions of wellness, and how all we choose to do affects everything else. The linked circles represent how we are better together…. That we are authentic and natural… That we respect nature. Visualize this symbolism: making connections (for ourselves and with others), resilience, awe, wonder, flow, progress, will, passage, potential, and infinite possibility.
Why do you have eight Dimensions of Wellness?
Trust us, we struggled to label and categorize the dimensions! We are not big into labels. We are confident in these eight dimensions to be all-encompassing and full-spectrum. When you explore them, you will see, feel, and trust that everything is connected. Explore the eight dimensions here.
How long have you had a mascot?
The little green mosquito became our official mascot as soon as I figured out how to make it fly across the screen every time someone landed on our website homepage (now no longer animated on our website but always in our ear … and hopefully yours too!). Our original interview series with clients and colleagues was called “interviews with mosquitos” because we highlight how we are all making a difference in all we do. More on our mosquito here.
What is PYOV?
It’s about you coming up with a “value tag” instead of us assigning a “price tag”. It’s about what YOU get out of what we share, combined with what you are able/willing to pay. We offer membership and the majority of our work in The Wellness Intelligence Collective (TWIC) as a gift. If you are a member of our shared community, you know that we pour tremendous thought, love, expertise, and resources into TWIC which is free (and ad-free), and our Learning Labs and Live Studio Sessions do not have a pay wall. We foster community and connection. We ask that you “PYOV” (Pay YOUR OWN Value). Learn more here.
Do you have proof that everything is connected as you claim?
Yes. Work with us, and you will prove this to yourself!