We spoke with Nina Jones, founder and designer of Jonesy. She provides quality stationary to get people excited about writing notes, announcing exciting news, and inviting friends to celebrate. We found out the nicest way to say ‘thank you’, how sending invitations can help sick kids, and why she’s just not into moustaches.
Why are you drawn to paper?
I love paper. I love the feel of it. I love the smell of it. Its texture, its pliability. How it transforms. How it is forgiving, organic, reusable, recyclable. It is soft, yet sharp. It is so simple, yet so complex. Shiny and matte. It is a communication medium and a 2 yr old child’s canvas.
In a time of emails, tweets and shares, do people still take the time to write letters?
People do not send letters as much anymore. Email is faster and more convenient to the majority of people. Those that recognize that writing a note means a lot more than an email, do send letters. Writing and sending someone a handwritten note shows that you have taken the time to get in touch.
I am trying to teach my children the value of handwritten hellos and thank yous. My daughter just experienced how her handmade card made someone feel very special. It was a proud moment for me, and a happy one for her.
“Thank you” means a lot more when you have made the effort to show how thankful you are by saying so in your own handwriting. Saying happy birthday means a lot more when you pick a card that reminds you of the birthday king/queen…. I could go on!
Isn’t stationery bad for the environment?
NO! Paper is recyclable and from natural resources. The paper industry advocates responsible forestry practices and certification along the entire chain of production, making paper one of the most sustainable products.
As a manufacturer of paper products, I make sure that I source suppliers that follow these practices and have certification that ensure that the products that I create are environmentally and socially responsible in the highest regard.
What do you value the most about trees?
Not only are they beautiful, but trees are amazing how they transform day to day, season to season and year to year. I value the trees around me for their strength and ability to withstand years of the elements. Their history makes them bigger and stronger- I love that.
Do you have a holiday card pet peeve?
My pet peeve right now are moustaches, and chevrons. I actually stay away from trends. If everyone else is offering something, let them do it. Offer something different.
Do you only use your own graphics?
Most of them, yes. Some of the cards are drawn by kids who have been patients at Sick Kids Hospital, to help raise money for the Sick Kids Foundation. My niece and son, Simon, both contributed their artwork.
I have also commissioned a brilliant calligrapher Michel Hatty Fritz from Meant to Be Calligraphy in Virginia, who created her magic on a few cards. I’m envious of her talent!
Why isn’t there ever a pen around when you need one?
Not true for me! I have boxes of Jonesy’s pens… paper pens! I luckily always have one on hand.