We use social media every day at work (and always advise our clients to use it too). Mostly, this advice gets met with sighs and skepticism. After all, social media can seem like a big time commitment in the beginning – especially if it requires coordinating several employees. As a result, we’re constantly looking for ways to make the process smoother.
For sharing photos internally and with clients, we like Google Drive. It is easy to use, and lets us store and access files from our computers and mobile devices.
It takes time to establish new practices, but it is worth experimenting with ways to minimize steps, save time, and get organized.
Step 1: Create a Google Drive account for your business at drive.google.com.
Google will automatically give you access to 15GB of free storage. You can customize your drive by adding folders and files, and by granting specific people access and administrative control over each one.
You will be able to access the files and folders that others have shared with you from their own Google Drive in the Shared With Me folder.
Step 2: On your mobile device, install Google Drive from your app store.
You will be able to access all of your files, and just like on desktop, you will be able to view, share, and organize files.
Step 3: Upload photos to a folder shared with your team.
To share photos on your mobile device with people you work with (for example, whoever manages your social media accounts), create a designated folder that you all have access to for uploading photos.
In the photo gallery on your phone, find the photo you would like to share and click the share button (on iPhone, it looks like a box with an arrow). You will be given several options for sharing your photo. Select Google Drive (if it’s not visible, it may be hidden under More). Choose to share the photo in My Drive, and then upload it to the designated folder for your team.
Let your social person know that your photos have been uploaded and are ready for their use. In the Google Drive app, they will be able to download your photo immediately to share across your social media channels.
It may take you a few attempts to find a groove that works for you, but efficient new processes are always worth trying out. Being agile and adaptive is what makes running a small business fun! Continue to experiment, be open-minded, and take advantage of the great tools available to you.
This post is a resource from The Borden Workbook, our comprehensive guide to help entrepreneurs organize and grow their small businesses. The Borden Workbook is used in conjunction with consultation with Borden Communications, or as an organized guide you can used on your own to launch, develop, and nurture your small business (starting now!). We take pride in creating a clear and humble approach to good business tactics that everyone can understand and execute.