It’s October … the leaves are changing colours, our front stoops showcase our orange pumpkins, the first frosts make our gardens white in the morning, and I see pink … virtually and in person.
Despite the lovely pink ribbon, toxic ingredients are still polluting us. Maybe it’s just the cynic in me, but I think it should be common-sense that we can’t shop our way to a cure … especially by listening to companies who claim to be supporting us and fighting breast cancer, while selling products that can contribute to causing the very disease. I’d rather put my money towards cleaning up our water, buying kind food (even pink ones!), or saving the bees, for example, over adding a bunch of pink ribbons to our (already way too big) trash piles. How about you?
A few solutions-focused things you can do this October (or any month):
1/ Watch Pink Ribbons Inc. Really, please watch this documentary. You can rent or download it from the NFB here.
2/ Question everything you buy and avoid pink-labelled or ribboned products that are likely just part of the problem. Ask your Empathy Economics questions and consider if substantial dollars are being donated to do something meaningful and worthwhile. From clothing and snacks, to cosmetics and beverages, we can make better choices.
4/ Google “Pinkwashing” and learn how rampant it is, then, pass it on.
5/ Learn to cook and enjoy your meals at home more. Join our Kind Food Studio in The Wellness Intelligence Collective (TWIC) here for recipes, variety, nourishment, healing, and satisfaction on many levels.
6/ Clean up your kitchen. From the pantry, to your reusables (the less plastic the better), from your freezer to your cookware and appliances. Join us for a virtual session in TWIC on a Healthy Home here.
7/ Get Social. If you are involved in social media, share content to share the anti-pinkwashing and pro-health message. It makes a difference. You can start with this one that I posted if you wish.