Why are your favourite undies your favourite?
Wearing underwear we like can keep us comfortable, clean, and covered, but…
Not All Underwear Is Created Equal
There’s nothing closer to you than your undies! And, your skin is your largest organ … so make sure your underwear is truly clean (how they are made and the materials … not just referring to your laundry routine … which really matters too … more on that HERE!).
We’ve been supporting Fashion Revolution for years, who call upon citizens everywhere (all of us!) to demand greater transparency from brands by asking #WhoMadeMyFabric? They’re also calling for producers to tell us #IMadeYourFabric, so we can connect more closely with the people who produce the fabrics and raw materials we wear. To get involved (please do!), follow @fash_rev on social media to get live updates on the campaign and join the conversation. Remember, with every dollar you spend, you are voting for more of the same, so… let’s ask our Empathy Economics questions and spend our dollars with care. There are so many incredible people, and lovely companies to support.
Reminder, your underwear costs more than just dollars and cents. Every article of clothing you own took a LOT of water to produce. Organic cotton uses 10 times less water than conventional cotton. Stock your drawer with “drawers” that are comfy, conscious, and chemical-free so you feel great from the inside (of your outfit) out.