The Borden Workbook
After years in the making, I’m thrilled to finally be able to share my guide for helping entrepreneurs organize and grow their small businesses — The Borden Workbook.
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6 posts
Things Every Entrepreneur Should Know
After more than 23 years as an entrepreneur running Borden Communications, I have definitely learned a lot of lessons the “hard” way – everything from managing office systems to over-extending…
The Borden Funnel: Acquisition, Activation, Engagement, Virality, and Loyalty
The Borden Funnel: our marketing model for the journey any person takes from awareness to the purchase of your product or service. Do you understand yours? Are you investing in…
The Borden Business Tree
We can all use a little perspective. As an entrepreneur looking at other businesses, it’s easy to see what flourishes above ground, but it’s hard to see what’s under the…
25 Big Thoughts for Your Small Business
Starting a business is easy. You can do it in a couple hours. Starting a business that will last and grow is far more challenging, but, it’s absolutely worth it…
What is a Social Media “Expert” anyway?
I’m not sure that in this day and age it makes sense to trust any label or title – not on products, and not on people either. A claim is…
