Things Every Entrepreneur Should Know
After more than 23 years as an entrepreneur running Borden Communications, I have definitely learned a lot of lessons the “hard” way – everything from managing office systems to over-extending…
Footer Links
6 posts
The Borden Funnel: Acquisition, Activation, Engagement, Virality, and Loyalty
The Borden Funnel: our marketing model for the journey any person takes from awareness to the purchase of your product or service. Do you understand yours? Are you investing in…
The Borden Business Tree
We can all use a little perspective. As an entrepreneur looking at other businesses, it’s easy to see what flourishes above ground, but it’s hard to see what’s under the…
