This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

IWM: Alain Menard

We interviewed Alain Menard, founder of Green Beaver. We found out what makes Green Beaver products smell so good, which products he uses (or doesn’t use!) every day, and the coolest thing to watch in their factory. (more…)

Sharing Photos with Google Drive

We use social media every day at work (and always advise our clients to use it too). Mostly, this advice gets met with sighs and skepticism. After all, social media can seem like a big time commitment in the beginning – especially if it requires coordinating several employees. As a result, we’re constantly looking for ways to make the process smoother.

For sharing photos internally and with clients, we like Google Drive. (more…)

IWM: Benji Kurtz

We interviewed Benji Kurtz, founder of the Alliance to Repair the American Diet and Remedy Food Project. He told us how he gets so many big speakers to his events, the difference between vegan and plant-based, and why he wants to sit down with Hillary Clinton. (more…)

Love Is Not Enough, We Need Action Too

I am generally proud of my work, and try and believe that what I do actually might contribute to the possibility of a better world – a better future. But, in the wake of the terror in Orlando, an event that is impossible to reconcile, it becomes a huge challenge to think positively or not be scared, even terrified – for ourselves, for our children, and beyond. But, rather than cry, worry, or simply pray for better, the best thing we can all do, is to dig deep, and support good people doing good things. (more…)

carly stein beekeepers naturals

IWM: Carly Stein

We interviewed Carly Stein, entrepreneur and founder of Beekeeper’s Naturals. We found out how she incorporates propolis into her daily routine, what the average person can do to promote healthy bee populations, and how to do yoga in the middle of an apiary — without getting stung! (more…)

Watch and Learn

We are living in a society where we are used to taking the stage on social media, but how often do we let ourselves be audience members?

Being a deliberate observer can stimulate, provoke thought, and challenge behaviours in incredible ways. (more…)

IWM: Rachel Kimel

We interviewed Rachel Kimel, co-founder of the Bowery Project, a not-for-profit organization that creates opportunities for urban agriculture in vacant Toronto lots. She told us why their gardens are mobile, what city dwellers can learn from getting their hands dirty, and where they find all those milk crates!

How to Release Anything

Our team is always looking for ways to become more efficient by creating and continually improving our processes. Between launching Lisa’s books, The Tale of Kale and The Alphabet of Avoidance, announcing a new Borden Communications product (like our BaaLLs and Orb Candles), and helping clients with their own product and business launches, we are often in the business of releasing.


IWM: Barry Alper

We spoke with Barry Alper, owner of Fresh Restaurants in Toronto. We found out what his favourite order is at Fresh, why Yonge and Eglinton was the perfect location for their newest restaurant, and what it’s like to keep up with all the new delivery apps. (more…)

Helping a Friend in Need: How to Nourish Someone in Sickness + Health

We can all use a little help every now and then, and the same goes for everyone else around us. If someone you know has recently had surgery, had a baby, or is suffering with an illness, one of the best ways to show your love and support is to nourish them well. (more…)