This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

How to communicate online and not break the law

The rules are changing for businesses who communicate via email, social media and text message to people in Canada, and you need to be in the know now (otherwise it will soon apparently cost us…millions!). Canada’s new anti-spam law has been described as the world’s toughest, and the CASL has provided strict guidelines that will prohibit you from sending commercial electronic messages (CEM) without “proper” consent. As we have unfortunately come to expect from our government, this new legislation will most likely do less to stop the big bad spammers, than it will to burden and hurt small businesses who already have ethical practices, and are doing lots of good. As I constantly say, if you aren’t outraged, then you just aren’t paying attention! Since we have been asked by so many clients how to manage these new rules, with as little bandwidth as possible, we’ve created a little summary and some clicks in the right direction.

Leave the Dirt at the Door

Make it a house rule today. No shoes past your front entrance. Think of where your feet have stepped since you left home. Think of your kids crawling around on pesticides, road oil and gas and assorted outdoor gunk.

IWM : Margot and Craig Perlmutter

We spoke with Margot and Craig Perlmutter, directors at Camp Tamakwa. Located in Algonquin Park, this overnight summer camp founded in 1936, has been attracting young campers (and staff) from around the globe. We found out about the strong spirit that sets this camp apart, how they manage the dietary requirements for each camper, and how to cure nature deficit disorder.

Get Fed Up. It will help us all.

This is the film the food industry doesn’t want you to see, which, of course, means that it’s the film I really want EVERYONE to see!


A few GOOD Fashion Tips

Whether for pleasure or necessity or both, shopping for clothes is something we all do. Like with anything, from food, to fashion (and everything in between), every dollar you spend is telling the industry or company that you want more of it. It has never been a better time to vote with your eco-friendly, pvc & heavy-metal-free-wallet, and the money in it.


Because Social Media doesn’t just work, it makes us hungry, too!

It’s all too often that I need to defend the value of social media…bottom line: it works. BUT, you do need to know HOW to work it, and use it well. I can only relate it to being trained in the art of making sales calls, or customer service, or even finding the right group of friends. It is certainly not a separate department at your company, and it’s certainly not something to farm out to an “expert” without involvement and understanding.

IWM : Sabrina Malach

We spoke with Sabrina Malach, Director of Community Outreach at Shoresh. Through educational programs and grassroots initiatives, rooted in Jewish social and environmental values, Shoresh’s mission is to build a more connected and ecologically sustainable Jewish community. We found out how a home garden can help our collective food system, about a flexitarian approach to Shabbat, and which insect you should give thanks for at dinner.

Dealing with Eco-Overwhelm

Whatever your current eco-sins are, don’t beat yourself up or feel too badly. Instead, pat yourself on the back for even caring to do right, and pick one thing to focus on at a time.

IWM : Catherine Farquharson

We spoke with Documentographer, Catherine Farquharson. She is a life photographer who enjoys capturing people’s essence, and sharing back what she sees and feels. We found out how to be more photogenic, the best way to handle a bridezilla, and what it’s like to shoot Lisa.

A Sustainable Seder…. what’s that?

Seder actually translates to mean “order”, something that I can relate to very much, as I love all things when they are in good order, and make sense, as rare as that is to find. Passover offers an opportunity to combine the wisdom of this Jewish holiday with our commitment to our families, our health and our world. What perfect timing, as spring arrives and as we commemorate the pilgrimage of Jews out of Egypt, to make new commitments and traditions ourselves. As we sit around a shared table, and are encouraged to question everything, let’s really pause, and appreciate who is there, and get connected to what we are doing. What are your traditions? Is it time for new ones, and healthier ones? No matter how you celebrate, and with who you choose to surround yourself by, I hope that it’s full of meaning for you.