Infected by Coronavirus
We don’t want to (nor are we qualified to) give medical advice, although we are asked constantly what to do. So… what’s a Corona flu-fearing, germ-wary, busy person supposed to do? Same precautions…
Principles + Perspective + Philosophy
9 posts
Perspective: The Attention Economy
There’s no doubt about it: we are living in the Attention Economy – where human attention is a scarce commodity that brands and individuals compete for.
The Borden Team’s Daily Priorities
We all have a list of things we hope (need) to accomplish today. In our office, those lists can often be very, very long, so it’s easy for us to…
Our Water Roundup
We fill our pots, bathtubs, sports bottles, and swimming pools with it. We wash the car, the pets, our bodies and the dishes with it. We use it in manufacturing,…
We’ve Had Enough Of This Sh*t
Honestly? I think the sentence, “I’ve had enough of this shit” is the last thing every woman on earth has ever said, right before she finally liberated herself from stupidity,…
Perspective: Welcome to Holland
When clients first call, or retain me, they want to know “the plan” or a complete strategy. As a small business, how do we plan, run our businesses, market ourselves…
Perspective: The 80/20 Rule
According to Pareto’s Principle, the 80/20 rule, 20 percent of something is responsible for 80 percent of the results. When we can identify the 20 percent of work that truly makes…
Perspective: The Power of Yet
There is power in believing in your own potential, as Carol Dweck describes in her TED Talk below. The Power of Yet is the idea that any one of us…
Perspective: The Wrong Bus Syndrome
Years ago while reading Grub (an awesome book filled with ideas for an urban organic kitchen), I was introduced to, and instantly connected with, the Wrong Bus Syndrome by Wangari…
