WEAR IT LIKE YOU MEAN IT!
Signature graphic shirts made with organic cotton in a factory powered by renewable energy.
Why do I like it?
From its simple graphics to its manufacturing, my signature graphic shirts are a reflection of Empathy Economics values – and love of comfortable clothing. Constructed from 100% certified organic cotton and printed in the UK in a renewable energy powered factory, when you wear these relaxed fit tees, you also support better working conditions and long term economic opportunity for factory workers. These shirts are made in a factory where the spinning, dye, weaving, cut and sew are integrated. Vertical integration leads to cost savings which can be reinvested in the facilities which are powered by solar and wind energy.
Organic cotton is better for the producers and the ecosystem in which it is produced. Instead of more toxic pesticides and fertilizers, co planting and insect traps are used along with the special ingredient – cow poo. It encourages biodiversity and leads to the extra soft feel. Less inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for these shirts are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed. Instead of plastic packaging, your parcels are shipped in a rip and splash-proof mailer bag made out of paper. Big orders come in cardboard boxes, with paper-based tape. Everything Matters.
What do I suggest you try?
Choose your favourite saying or your favourite colour … or both! Gift one to a friend you care about.
It’s time to take action by demanding quality not just in the clothes you wear, but in the lives of the people who make them … and look good while doing so.