Do you need an online presence but cannot afford to hire a website architect or custom designer? Want a website that is easy to customize, is mobile responsive, and can grow with your business? Want to avoid monthly payments for a website service?
We understand and the solution is right here. The Borden Formula is the result of years of doing branding and business development, and needing to get our clients online, looking professional, at a very low cost….quickly!
Simply follow our simple steps to create your website on your own, right now. (If you have worked with us in the past, or are currently, you already know, we can always do it for you, or parts of it – just send us an email for help and we’ll take care of it.
The Borden Formula is a branding hack that will make your life easier and that will get your business going right away. Get going, there’s no time like the present!
First things first, let’s get you set up with a domain, hosting, and WordPress (if you already have, you can skip to the bottom and start building your site!). We are constantly researching + testing, and aspire to recommend the best services on the market. Let’s get started:
Register your domain and purchase your hosting. Do it now.
Only takes 5 to 9 minutes to complete.
Login to your hosting account and Install WordPress.
Ask your host’s support team how to install WordPress if it isn’t clear. We promise, this is much simpler than it seems – but do remember to bookmark your WordPress page and save your login information to edit your site!
Only takes 3-5 minutes to complete.
Now you’re ready to start building your website!
BUILD YOUR WEBSITE
Let’s get your service online + looking great, easily and efficiently! Your small business website needs the function and flexibility to connect with your audience and communicate your greatness.
1/ Choose Your Design. Approximately $50-$150, takes about 7 to 11 minutes
A well-built, well-designed website template is the foundation to a great website. Our favourite is sleek, professional, mobile responsive, and SEO optimized. We recommend:
AUTHENTIC from Code Supply Co.
A highly customizable theme that is great if you have a lot of content, or a blog.
View + Purchase
If you’d like our advice on choosing a theme, or how to organize or create your content, we’re here for you.
Purchase your theme and move forward!
*If you are building a new website to replace an existing website, and you want your current website to remain online while you are working on your new site, contact your host provider and ask them to install wordpress (step 2) on a temporary domain. When you are done building your new website, you can contact your host again to have them take it live!
2/ Download + Install. No additional costs, takes about 3 to 5 minutes
After you’ve completed your purchase, download and save your website theme’s zip files on your hard drive. It’s simple. To install:
- Log in to your WordPress site
- From your WordPress Dashboard, go to Appearance
- Click on Themes
- Click Add New, at the top
- Click Upload Theme, at the top
- Choose your zip file on your hard drive, click Install Now
- Click Activate
Well done, move on!
*If you purchased the Authentic theme and want it to be hidden to visitors while you work on it, you can download and install a plugin to do just that. Note, we think you can skip this and just get your site finished in the hour!
3/ Build Your Site! Free! Spend 30 minutes — or as long as you want.
Customize and create your site (don’t be worried, less is often more, and if you are stuck, just get in touch with us). It’s like putting a puzzle together, except your theme download comes with complete instructions and great support (we’ve contacted them often, and you can too!).
Here is the documentation for the Authentic Theme, and where you can submit a support ticket.
Make sure you include a logo or your brand name, your bio, and your contact info. You can (and should!) add your social media feeds, and enough content to understand who you are, what you do, and why you’re great! You will also be able to create an image gallery, add an email capture, create a blog, and so much more, right now or on an ongoing basis.
You’re almost done, seriously!
4/ Take Your Site Live. Free, incredibly satisfying, and takes about 1 minute.
Click that link to officially take your site live and make it visible to the public!
*If you built your website on the Authentic Theme and installed a plugin to hide it, turn off the plugin now.
*If you built your website on a temporary domain, now is the time to move it over. Contact your host for help.
5/ Share! Priceless
Please share your site with us so we can congratulate you + share as well! Get social too + email your friends and family (people love good news + to congratulate each other!).