This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

You’re Certified. Now what?

With so many foods and products claiming to be healthy for us and our planet, it’s only natural that your customers are starting to look for familiar symbols that they can trust, like a Canada Organic or The Non-GMO Project logo. It helps people feel safe about what they’re buying – knowing that it is third-party certified. (more…)

IWM: Mario Fiorucci

We interviewed Mario Fiorucci, co-founder of The Healthy Butcher in Toronto. We found out why he believes buying organic meat and produce is so important, which kitchen tool is essential to every home, and why soil is the secret to growing and sourcing really good food. (more…)

Radical Wonder and Amazement

In Heschel’s Words:

As civilization advances, the sense of wonder declines. Such decline is an alarming symptom of our state of mind. Mankind will not perish for want of information; but only for want of appreciation. The beginning of our happiness lies in the understanding that life without wonder is not worth living. (more…)

5 Reasons To Ditch Stock Images

With everyone focused on differentiating themselves from their competitors, I’m surprised at the number of small businesses still using stock photography on their websites and in their marketing materials. Stock photos are often licensed for specific uses – although let’s be honest, they’re often used without permission. (more…)

Not all Kale Chips Are Created Equal

Kale chips are the perfect snack. If made properly, they taste like the most delicious chip, but with all the health benefits of a kale salad. Kale is high in fibre, vitamins, iron, and calcium – so it’s no wonder you would want to fuel up on it throughout the day!

Get Affiliated

Being officially affiliated with a cause that matters to you and your business is a great way to support the things you care about, and an important part of telling your story. This is related to, but different from, receiving certifications, in which an unbiased third party is able to evaluate your business process. (more…)

IWM: Colleen Kavanagh

We interviewed Colleen Kavanagh, CEO and Co-Founder of ZEGO. We found out the importance of batch testing for allergens (even in an allergen-free facility!), her best advice for families that eat differently, and why she focuses her marketing on personal connection. (more…)

Perspective: The Wrong Bus Syndrome

Years ago while reading Grub (an awesome book filled with ideas for an urban organic kitchen), I was introduced to, and instantly connected with, the Wrong Bus Syndrome by Wangari Maathai, a 2004 Nobel Peace Prize winner. It’s a simple-yet-powerful analogy for how and why we find ourselves headed in the wrong direction. (more…)

Defining Your Ideal Target Audience

They say 10% of the population hates the taste of cilantro (we think they’re crazy).

Can you imagine if cilantro farmers spent their time trying to convince that 10% to buy cilantro? What about people who don’t even cook with greens and herbs? (more…)

Not All Reusable Straws are Created Equal

I happily and often encourage the use of reusables – they are better for the planet, and for our health. Opting for reusable straws cuts down on the amount of plastic straws thrown into landfills, and when they’re made with the right materials, reusable straws limit our exposure to toxins from plastics like BPAs and phthalates.

Not all reusable straws are created equal. (more…)

Page 10 of 33« First...89101112...2030...Last »