This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

Not all dryer balls are created equal

I switched from dryer sheets to dryer balls a long time ago – Fabric softeners and dryer sheets contain some not-so snuggly ingredients that are doing a lot of harm to our health and even our planet! (more…)


Wisdom: From Entrepreneurs, For Entrepreneurs

Reflecting on this year in business conjures up the same extreme gratitude that the other 22 years of Borden Communications has for me. Without triple-good clients and colleagues, also in relentless pursuit of running good businesses with strong, successful results, I wouldn’t be in a position to do and support this good work.

welcome to holland

Perspective: Welcome to Holland

When clients first call, or retain me, they want to know “the plan” or a complete strategy. As a small business, how do we plan, run our businesses, market ourselves AND actually DO our work or produce our product?  It’s overwhelming, and often we need to un-plan, and start to work with what we have right now, doing the best we can by investing where there will be return, and where we can feel grounded and confident.

Jordan Wagman

IWM: Jordan Wagman

We interviewed Jordan Wagman, chef, educator and author of 4 cookbooks (with a 5th on the way). We found out his most requested recipe, the one thing he always avoids, why he would like to share a meal with Charlie Trotter, and that people love “dirt”.   (more…)

Effective Email Marketing

Building an email marketing list from scratch and starting a newsletter can sound like A LOT of work. But, it’s worth investing in your most committed audience: those who are willing to invite you into the privacy of their email inbox.  (more…)

not all eggs are created equal

Not All Eggs Are Created Equal

When I buy eggs (which I seldom do, as part of my Lisa-tarian lifestyle), I buy them exclusively from one person at my local market, who I’ve grown to know, and trust, who prides himself on his happy chickens. The eggs he sells are not stamped with that red lot/batch number, are not all of the same size or and do not necessarily have the same coloured shell. Are all of the eggs you are buying look exactly the same in the carton? How could that possibly be? (more…)

Fragrance: The New Second-Hand Smoke

Fragrance is the new second hand smoke. Being clean and smelling great should never mean using manufactured, toxic substances that you will inhale and absorb.

Think about this: If you climbed to the top of a mountain and took a deep breath of fresh air, compared to a deep inhale of a “mountain fresh” home cleaner or scented candle, you would notice a difference in how it makes you feel, right? (more…)

Setting Up your MailChimp Newsletter

Your newsletter lets you contact your most engaged customers (the people who actually want you in their email inbox!) with news, updates, and reminders about your business. If that’s not enough to convince you to set up your email newsletter, here are 5 more good reasons to start today:


IWM: Jinks Hoffmann

We interviewed Jinks Hoffmann, poet and author of It’s All God, Anyway: Poetry for the Everyday, Spiritual Director, and retired psychotherapist. We found out where to find the sacred in everyday life, how poetry can be a spiritual practice, and why you want to cleanse your shmutz. 


How to Register Your New Business in Ontario

Are you ready to take the plunge and register your business? If you’ve Googled how to register your new business in Ontario, you already know that the results are overwhelming. So, where do you start? (more…)

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