This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

Fragrance: The New Second-Hand Smoke

Fragrance is the new second hand smoke. Being clean and smelling great should never mean using manufactured, toxic substances that you will inhale and absorb.

Think about this: If you climbed to the top of a mountain and took a deep breath of fresh air, compared to a deep inhale of a “mountain fresh” home cleaner or scented candle, you would notice a difference in how it makes you feel, right? (more…)

Setting Up your MailChimp Newsletter

Your newsletter lets you contact your most engaged customers (the people who actually want you in their email inbox!) with news, updates, and reminders about your business. If that’s not enough to convince you to set up your email newsletter, here are 5 more good reasons to start today:


IWM: Jinks Hoffmann

We interviewed Jinks Hoffmann, poet and author of It’s All God, Anyway: Poetry for the Everyday, Spiritual Director, and retired psychotherapist. We found out where to find the sacred in everyday life, how poetry can be a spiritual practice, and why you want to cleanse your shmutz. 


How to Register Your New Business in Ontario

Are you ready to take the plunge and register your business? If you’ve Googled how to register your new business in Ontario, you already know that the results are overwhelming. So, where do you start? (more…)

Not all Candles Are Created Equal

Candles signify happy occasions: birthdays, holidays, family Shabbat gatherings, and more. They smell nice, they brighten up any celebration, and they can certainly set a mood.

How to Self-Publish an eBook

We love eBooks as a way to spread ideas while generating passive income for your business. The best part is, once you have created your eBook, it can generate passive income for you on an ongoing basis, even when you are not specifically focused on sales.  (more…)

IWM: Julie Bednarski

We interviewed Julie Bednarski, founder of The Healthy Crunch Company. We found out what makes one kale chip better than another, how to get your kids to enjoy a 1/3 head of kale at school, and how to sneak kale into your desserts. 


Perspective: The 80/20 Rule

According to Pareto’s Principle, the 80/20 rule, 20 percent of something is responsible for 80 percent of the results. When we can identify the 20 percent of work that truly makes a difference in our businesses, we can make more mindful decisions about what work matters. Even on days when our to-do lists become a battle between the “vital few” and the “trivial many” tasks, we can still remind ourselves to focus on that 20 percent that makes the most difference. (more…)

warm calls

Make Warm Calls, Not Cold Calls

We’ve received more than our fair share of cold calls – and if you have too, I’m sure you can identify a sales pitch within their first few words, based on their impersonal greeting and scripted dialogue.


Let’s Be Hopeaholics and Do Good Together

As a woman, as a mother, and as a human being, I am so sad.  This is hard.  I don’t think I have ever felt so much despair towards our state of being and our society. And, although we cannot control others and our society as a whole, we can control our mindset and all we do. (more…)

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