This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

IWM: Debbie Donsky

We interviewed Debbie Donsky, an experienced educator and principal in York Region, a role model for many (including myself) and a mother of two (fabulous, kind kids). We found out what one thing she would change about the education system, how she integrates art with life and work, and the importance of authentic storytelling.  (more…)

Over-Consumption: Black Friday and the Days that Follow

Black Friday (and all the mania, buzz, and savings that come with it) is one of the biggest shopping periods of the year, with many companies extending their sales for way longer than the original day, up to and beyond Cyber Monday. (more…)

IWM: Erika Vohman

We interviewed Erika Vohman, founder of Maya Superfoods and Maya Nut Institute. We found out why everyone can benefit from this ancient superfood, how these products are enriching the lives of indigenous women in Central America, and the powerful lessons she’s learned from working with the “poorest of the poor”. 


Kale Round-Up

Did you know that kale tastes best after the first frost? Even though we enjoy kale all summer long, from the market and from my front “lawn” (front farm might be more accurate descriptor), kale is a cold weather crop, and frost actually enhances the flavour! So, in celebration of one of my favourite dark-leafy greens, I’ve put together a list of my favourite kale-related things .

Everything is Marketing. Marketing is Everything.

The Purchase Funnel: a marketing model for the journey a customer takes from awareness to the purchase of your product or service. Do you understand yours? Are you investing in that “route” constantly?

Not All Salad Dressings are Created Equal

Made well, salads are a favourite food – sometimes as an appetizer, or a side dish, but often as a complete meal, especially when they are loaded with organic veggies from the garden, fresh microgreens, and plant-based sources of protein. How we dress our salad not only has a huge impact on its flavour, but also on its nutritional value. (more…)

20 Ways to Drive Traffic to your Website

You’ve already set up your branded website. You’ve started blogging (and you’re making the most of it too!). You’re even using social media to tell your story and build a community. You’re doing great! So how do you get more people to discover your business and read what you’re putting out there?  (more…)

IWM: Shelby Kroach

We interviewed Shelby Kroach, owner of The Honest Leaf. We found out why all tea is not created equal, what’s important in a successful business collaboration, and the common mistake you might be making when you pour yourself a cup a tea. 


Perspective: The Power of Yet

There is power in believing in your own potential, as Carol Dweck describes in her TED Talk below. The Power of Yet is the idea that any one of us is capable of improving, growing, learning, and doing better. In other words, the things that we can’t do, or the things that we don’t understand, are simply things we can’t do… yet, and don’t understand… yet. (more…)

What Good Logos Have in Common

Choosing a logo, a symbol, or a type face that represents you – and captures all that you do – is a fun, creative, and exciting process that is worth investing your time. You should love your logo. After all, it’s one of the most important elements to branding your business. When coming up with a creative brief to hand over to your graphic designer or freelancer, keep in mind these characteristics of a solid logo (they’re almost always mandatory)! (more…)

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