This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

IWM: Julie Bednarski

We interviewed Julie Bednarski, founder of The Healthy Crunch Company. We found out what makes one kale chip better than another, how to get your kids to enjoy a 1/3 head of kale at school, and how to sneak kale into your desserts. 


Perspective: The 80/20 Rule

According to Pareto’s Principle, the 80/20 rule, 20 percent of something is responsible for 80 percent of the results. When we can identify the 20 percent of work that truly makes a difference in our businesses, we can make more mindful decisions about what work matters. Even on days when our to-do lists become a battle between the “vital few” and the “trivial many” tasks, we can still remind ourselves to focus on that 20 percent that makes the most difference. (more…)

warm calls

Make Warm Calls, Not Cold Calls

We’ve received more than our fair share of cold calls – and if you have too, I’m sure you can identify a sales pitch within their first few words, based on their impersonal greeting and scripted dialogue.


Let’s Be Hopeaholics and Do Good Together

As a woman, as a mother, and as a human being, I am so sad.  This is hard.  I don’t think I have ever felt so much despair towards our state of being and our society. And, although we cannot control others and our society as a whole, we can control our mindset and all we do. (more…)

Building your Passive Revenue through Affiliates

Whether you realize it or not, you’re probably already recommending your favourite products and services to family, friends, and your social (media) circles online… you may as well sign up to make a commission when you refer a sale or new customer! When done authentically and on behalf of products and services you truly like, earning commissions on sales through an affiliate program can be a wonderful passive income stream.

IWM: Debbie Donsky

We interviewed Debbie Donsky, an experienced educator and principal in York Region, a role model for many (including myself) and a mother of two (fabulous, kind kids). We found out what one thing she would change about the education system, how she integrates art with life and work, and the importance of authentic storytelling.  (more…)

Over-Consumption: Black Friday and the Days that Follow

Black Friday (and all the mania, buzz, and savings that come with it) is one of the biggest shopping periods of the year, with many companies extending their sales for way longer than the original day, up to and beyond Cyber Monday. (more…)

IWM: Erika Vohman

We interviewed Erika Vohman, founder of Maya Superfoods and Maya Nut Institute. We found out why everyone can benefit from this ancient superfood, how these products are enriching the lives of indigenous women in Central America, and the powerful lessons she’s learned from working with the “poorest of the poor”. 


Kale Round-Up

Did you know that kale tastes best after the first frost? Even though we enjoy kale all summer long, from the market and from my front “lawn” (front farm might be more accurate descriptor), kale is a cold weather crop, and frost actually enhances the flavour! So, in celebration of one of my favourite dark-leafy greens, I’ve put together a list of my favourite kale-related things .

Everything is Marketing. Marketing is Everything.

The Purchase Funnel: a marketing model for the journey a customer takes from awareness to the purchase of your product or service. Do you understand yours? Are you investing in that “route” constantly?

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