This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

IWM: Doug McNish

We interviewed Chef Doug McNish (again!), author of 3 award-winning cookbooks, and owner of The Public Kitchen in Toronto. We found out what foods he loves sharing with his 1 year old, why eating organic is as important as being vegan, and why he took the time to create a series children’s colouring books. (more…)


Simple Tips to Improve Your SEO

Search Engine Optimization (SEO) can sound intimidating, but you don’t need to know how to code to improve your Google ranking. Strong SEO means that when someone does an online search relevant to you (and your business) you’ll appear higher up in the results on search engines like Google. Appearing at the top of the search results means more traffic to your site, and allows your customers to find you easily. (more…)

Vegan Food

Not all Vegan Food is Created Equal

People constantly ask me if I’m vegan – if you really need to label me, I prefer to be called a Lisa-tarian. I choose quality foods that support my community and my health, I shop at farmers’ markets first and independent stores second, I’m fiercely committed to organics, and I trace my food back to where it came from. I believe in eating plant-based. A vegan diet can be healthy in many ways, but(more…)

We’ve Had Enough Of This Sh*t

Honestly? I think the sentence, “I’ve had enough of this shit” is the last thing every woman on earth has ever said, right before she finally liberated herself from stupidity, violence, and oppression. You KNOW it was the last thing Rosa Parks said, right before she sat down on that bus and refused to move. And this is true on the personal level just as much as on the global level. “I’ve had enough of this shit” is the last thing every abused woman has ever said, right before she finally walked away from her abuser. Until we women say in holy unison, “WE’VE ALL HAD ENOUGH OF THIS SHIT”, nothing will ever change. ~ Elizabeth Gilbert (more…)

IWM: Rob Storm

Rob Storm is the Director of Papers + Property at Borden Communications, a National Account Manager at Epson, and is passionate about helping small businesses find sustainable insurance solutions. He’s also Lisa’s husband! We (Megan and Laura) interviewed him and found out what work-life balance looks like for him, whether he feels pressure to live “green”, and how his family can afford acupuncture, massage, and a holistic dentist. (more…)

tea bags

Not All Tea Bags Are Created Equal

We love both waking up and winding down with a hot cup of tea. A good tea is not only comfort in a cup, but it can also give us a boost, help us sleep, or nourish us – all depending on what’s in it. Especially when we’re on-the-go, it’s handy to have pre-divided, portable tea bags containing your favourite blends. But, buyer beware… (more…)

Healthy Skin

Did you hear about this study out of University of California, Berkeley, that shows that after just 3 days of using makeup, shampoos and lotions free of hormone-disrupting chemicals, levels of those chemicals in the body dropped up to 45 percent? That means switching your body care products right now will make a difference right away. (more…)

Lisa Sweetman and Cassandra Rizzotto

IWM: Lisa Sweetman and Cassandra Rizzotto

We interviewed Lisa Sweetman and Cassandra Rizzotto, founders of Earth + City. We found out the key to successful partnerships, what they love about being employers, and how to spot a great farmers’ market. (more…)

not all maple syrup is created equal

Not All Maple Syrup is Created Equal

Who among us does not love maple syrup?! It’s a Canadian staple, a natural sweetener, and features over 63 antioxidents (in fact, it has the same beneficial classes of antioxidant compounds found in berries, tomatoes, and flax). Compared to sugar, maple syrup is less refined, has more nutrients, and has a lower glycemic index, meaning it doesn’t impact blood sugar levels as dramatically.


On Connectivity and Being a Network Orchestrator

I believe that no company is too small to make a difference, but I also know that we create our biggest impact when good people, doing good things, stick together and work together for good.

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