This is an {un}blog, and not really a blog (because I never really do anything completely conventionally), but I certainly do have a lot to say and share (for those of you who know me, you did not need me to spell this out). I’m SO fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and I hope to use this virtual space to give you an inside look into what’s going on in my (crazy) world…which, I share with you.

Along with my small but mighty team, we will be posting content under 3 main departments, and encourage you to share with us as well. If something excites or outrages you, if you have a product or service that we should know about, or should you have any comments, complaints, criticisms or compliments please be in touch.

Our Stories

IWM: Sharon Neiss

We spoke with Sharon Neiss, creator of Day Ja View family organizer, and author of Me and My So-Called Friends. We found out how long it actually takes to write a book, the secret ingredient needed to be an entrepreneur, and which social media platform she’s avoiding.  (more…)

Holiday Drinks

Whether you’re a social drinker, a celebratory sipper, or just need a stiff one to get you through the holidays, then we’ve got the spiked spirit for you. If you’re a non-drinker or a minor, don’t fret, we have a sweet spirit for you, too! (more…)

Don’t Buy Stuff You Don’t Need: Black Friday and A Culture of Overconsumption

Black Friday (and all the mania, buzz, and savings that come with it) is one of the biggest shopping periods of the year, with many companies extending their sales for way longer than the original day, leading up to and beyond Cyber Monday.

Perspective: The Attention Economy

There’s no doubt about it: we are living in the Attention Economy – where human attention is a scarce commodity that brands and individuals compete for.  (more…)

Not All Bread Is Created Equal

There are few things in life better than a perfectly toasted slice of bread with non-dairy butter or cashew cream cheese – especially when you know your bread is full of organic ingredients, vitamins, and minerals.

Prairie Fava

IWM Hailey Jefferies, Prairie Fava

We spoke with Hailey Jefferies, co-founder and president of Prairie Fava. She and her husband Cale started this business to create and sell fava bean ingredients. We found out about entrepreneurship in Manitoba, how to run a business with your husband, and why favas are the future. 




All of our #MeToo stories involve others, whether they have intentionally acted, contributed unknowingly, or remained silent. We send virtual hugs to all who have come forward and posted “Me Too” in order to show the magnitude of this epidemic.

The Borden Funnel: Acquisition, Activation, Engagement, Virality, and Loyalty

The Borden Funnel: our marketing model for the journey any person takes from awareness to the purchase of your product or service. Do you understand yours? Are you investing in that “journey” constantly?

IWM: Lisa Borden, Halloween Edition

There is so much about Halloween that terrifies me. Genetically modified foods, toxic face paint, and insane piles of garbage, to start. I have always shared my real, honest opinions and struggles to honour the fun of the holiday for my kids and community, while maintaining my values, and hopefully showing someone else that Halloween can be both fun AND kind, to our health, and to our world. (more…)


Halloween produces more boos, eeks, screeches and ding-dongs than we should tolerate. In an attempt to make sure our kids don’t hate us, and our neighbours, family and friends don’t ridicule us (although some of us may be used to this by now – especially me), this post will provide you with useful resources and suggestions – hoping we can all together, inspire a less scary Halloween (since, boycotting the holiday altogether is a little ambitious and un-spirited – for this year anyway). (more…)