After years in the making, I’m thrilled to finally be able to share my guide for helping entrepreneurs organize and grow their small businesses — The Borden Workbook.
The Borden Workbook features 200 pages of tactical + practical advice, efficiencies, formulas and perspective to help small businesses build a strong foundation, invest their time where there is return, do marketing that matters, avoid burn out, move forward when they feel stuck, and maintain their values and ethics while being accountable to their bottom line. (The Borden Workbook is now available online for digital download or to purchase as a hard copy.)
You might be wondering if this is a business book or a self-help book. Of course, there is no simple answer.
Most business books are: Here’s how you should start a company.
Most self-help books are: Here’s what you can do/think to feel good.
The Borden Workbook aims to accomplish both and fill the gaps in-between.
I tackle business development, marketing that matters, organization, self-help and much more – all with actionable tactics and strategies. Working through the pages will lead you to have the clarity you are after, to work towards your goals with confidence, and to achieve the results you desire and deserve. So…our Workbook can be considered as self-help, but with a focus on building business foundations that will always work for you.
As entrepreneurs, we often know what we want to do, but we come to realize that we need extreme organization and increased knowledge or infrastructure as we develop and grow our business. Sometimes we might feel stuck, or feel that we need a boost at the “beginning” or “part way” into our venture. We are most aware of the help we need in our business activities, but it’s of utmost importance that we also tend to our energized, passionate, determined minds. The relentless (maybe obsessive, in a positive way?) drive that makes us good entrepreneurs comes with deep challenges – both in business and in our lives. Most entrepreneurs that inspire us are already successful when they extol the virtues of being self-employed and running successful ventures – but if we listen closely to their stories, and how they reached success, there is often struggle, a great story, and a lot of support given to them in some, or many, ways.
I’m so fortunate to be able to connect with people, products, and ideas that I find incredibly inspiring every day, and support them in developing their businesses and culture (thank you to all who give me this opportunity, I am grateful!). As you may know, the African proverb I live and work by is, “If you think you’re too small to make a difference, try sleeping in a room with a mosquito.” Determined to bring the model from my one-on-one consulting and coaching to as many as possible, I have created The Borden Workbook.
I aim to have you put down what you know, prod you to consider things you might not know yet, invest time where there is return, do marketing that matters, move forward when you feel stuck, make you more connected to your work to endure the highs and lows, and maintain your values and ethics while being accountable to your bottom line.
The Borden Workbook will have you:
Define your business and brand
Understand your income streams
Get yourself organized online (from your website to your social media channels)
Amplify your content
Grow your business in directions you’ve never considered
Plus, we have assembled and organized some of our best online content and resources to complement the workbook and support your work.
If you are looking for flying unicorns, huge promises, and get-rich-today advice, you should look elsewhere. Although, I don’t believe in chasing “balance”, I do believe that happiness, pride, organization, focus and success are critical pieces to every entrepreneur’s puzzle. Beyond wishing you the best through your hard work and creative shortcuts, I look forward to hearing about your journey.
P.S. In business, there is no right time righter than right now. Things will never be perfect. Things will never be proven. There is no ideal time. So just do stuff – your best work. What will follow is everything that should.
— BordenTeam (@BordenTeam) May 9, 2017